Hi I’m Heather – welcome to Shoe Envy!
This is where I’m supposed to tell you Shoe Envy is my baby but my real baby is Snoopy. He’s a horribly spoiled, semi-naked cat who has been the shoe “snoopervisor” since he was a tiny little alien..
Shoe Envy is definitely my passion project though and I do love my shoes!
Stuff about me and Snoopy
Firstly, I don't run Shoe Envy full time (I wish I did). This is something I do undercover of darkness at night or on weekends around my day job.
I have a few cool people who help me with things like graphic design occasionally but other than that, I basically do everything, so when you deal with Shoe Envy, you're talking to me 😊
I do design all the shoes and my measure of a good design is do I want to wear it myself? I haven't worn a non-Shoe Envy shoe (except on the basketball court) for years now so I feel like I'm nailing something. I hope you like the shoes too.
Snoopy is spoiled rotten and he's also a bit famous. He has his own comic - which you can check out here. He's also the face of a crazy cat shop called Kitty Shop of Horrors - which you can check out here.
Naturally, he's a freaking DIVA. I have another cat called Leah, who is a total smooch-ball and a retired breeding cat but she doesn't get a look in with the modelling gigs because Snoopy is an attention whore.
I used to wear 6-inch platform heels to work every day because I like being tall and it makes your legs look like they go on forever (an extra six inches, to be exact) But then I hit 40...
These days I need to be comfortable because my knees and my back remind me every day that I'm over 40. So I design shoes that have the same level of kick-ass fabulousness as all the huge heels I used to wear but they're just at a sensible, comfortable height.
Why Shoe Envy is animal friendly
Well I love animals, so that's the main reason. I used to work for WWF and also World Animal Protection (previously WSPA) and this opened my eyes to a lot of terrible things people to do animals. This is why I don't use any animal products in the shoes - they're completely cruelty free.
I also donate a portion of all profits to animal welfare charities and to organisations helping restore sight to blind people in poor countries - because these are things that I'm really passionate about. At the moment, Shoe Envy is pretty tiny but one day I'd like to grow it to a place where I can really change the world. Every time you shop here, you're helping me get there!
Stick around! Wear some great shoes and feel comfortable and stylish at the same time - it is possible at Shoe Envy. This is our whole thing. Help us make the world a better place.
Sign up to our VIP membership and we'll also give you a little welcome present 😊
And if you're wondering why I’m sitting down in that picture above) it's because I can't stand up in those shoes any more. But they still look good!